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We attended ISE 2023 in Barcelona

The ISE show closed its doors in Barcelona with a technological spectacularity never seen before. This event, which was held for the third time in the city, after having been in Amsterdam for more than a decade, was looking for a larger space. Mike Blackman, the show’s director, was enthusiastic that the success of attendance could make the ISE even surpass in economic impact the Mobile World Congress, another major trade show taking place in Barcelona this February.
The overall impact and attendance figures of the ISE have not yet been released, but Blackman’s expectations are based on a large number of data: 1.055 exhibiting companies, including leaders in the audiovisual sector; 7 halls with about 60.000 square meters, including the dedicated IoT Congress; and a number of attendees that could exceed 50.000, with an economic impact that will exceed the 400 million euros of the previous edition.
During the event, interactive holograms, futuristic showcases, large and small immersive installations, high quality displays and the latest advances in LED technology were the kings. The congress confirmed that augmented and virtual reality applicable to entertainment or training are on the rise, as well as in the field of content creation and sustainability.
Samsung Electronics, for example, presented its sustainable digital signage, based on the company’s new environmental strategy announced in September last year. The products Samsung showed at ISE follow the five stages of the product life cycle: sourcing, production, distribution, use and recycling. They are 40% thinner, reducing logistics; feature automatic screen brightness adjustment via a sensor that reacts to ambient light conditions; are efficiently and remotely managed from the cloud; and are made from recyclable components.
Both large companies in the sector and more modest companies presented authentic technological innovations applied to signage for retail, ports, airports, public roads, sports venues, entertainment, culture and other sectors.